MacDonald Industries

Project
MacDonald Industries is New Zealand’s leading commercial bathroom products supplier. This family owned and operated company has grown considerably since starting out 50 years ago. Being a small company everything was done in-house and a designer was only engaged occasionally before I started helping out.

Solution
I started working with MacDonald Industries about 8 years ago to help with Design and Marketing. Working with a set weekly design budget I allocated a few hours a week to start updated the marketing material as we went. This meant starting at the basics and getting those right. Making sure all products were photographed or rendered to a high standard and drawings all in a template style. Following this we updated the Tech Data sheets and Installation Instructions. Added a new website and more recently social media plans and digital marketing.

Outcome
The end result is a coherent set of marketing material that can be used to continually moved forward as budget allows.